Doritos Breaks the Record for Highest Cheese Pull

It was a stunt over a month in the making. One that took not only planning but also cheese scientists, helicopters and a team of experts. All to pull off dipping a massive chip into an even bigger bowl of cheese. Doritos pulled off the feat in England using a 14-foot-high replica pile of nachos and cheese. With jalapenos, of course. Afterward, they were awarded a certificate for achieving a new record.

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