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Hailey Bieber’s skincare brand Rhode is having a major moment right now!
According to the Daily Mail, the $1 billion brand was acquired by e.l.f. Beauty about a year ago and now it’s officially been named one of TIME’s most influential companies of 2026.
They note that Rhode started super lean, just a handful of products, but quickly became one of the most in-demand beauty brands. It’s already expanding globally and breaking records with major retail launches like Sephora.
The Daily Mail reports that the brand is expected to hit $260M+ in sales for 2026, which is wild for something this new. Hailey’s not slowing down either... she’s focused on growing the brand internationally next.
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