M&M's Unveils First New Character In A Decade

M&M's Chocolate has just unveiled some BIG NEWS this morning. They have introduced a brand new character, the first in over a decade! Meet Purple, their new spokescandy!

To mark this exciting global debut, Purple is harnessing the power of music to showcase her individuality with the release of her first music single and video. The musical debut entitled, “I’m Just Gonna Be Me” features the extraordinary talents of saxophonist Grace Kelly, dance and choreography masters Devin Santiago and Colo Cag, celebrated opera singer Anthony Roth Costanzo, and special appearances by the rest of the M&M’S crew including Red, Yellow, Orange, Brown, Blue and Green. Fans can visit M&M'S Purpose - For All Funkind to learn more about the group of creators M&M’S teamed up with to produce “I’m Just Gonna Be Me.”
As part of the M&M’S FUNd, a global initiative intended to track the brand’s impact on its mission to increase a sense of belonging for ten million people by 2025, “I’m Just Gonna Be Me” will be available on all major music streaming platforms and will support inclusive arts and entertainment. For every stream, a one dollar donation (up to five hundred thousand dollars) will be made to Sing for Hope, a non-profit that harnesses the power of the arts to bring hope, connection and purpose to millions of people around the world through music.

Check out the full press release here.

Photo: NoDerog - iStock Unreleased / Getty

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