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BLACKPINK’s Jennie has officially been named Vaseline’s newest global ambassador!
According to CosmeticsBusiness.com the partnership comes alongside the launch of Vaseline’s new body care collection inspired by radiant, healthy-looking skin.
They note that Jennie said the collaboration felt natural because Vaseline has been part of her everyday routine for years. The campaign highlights glowing skin, hydration, and simplified beauty routines centered around body care.
CosmeticsBusiness.com also reports that the new campaign images feature Jennie in soft neutral looks with a clean, minimal aesthetic matching the collection’s branding.
Vaseline said Jennie was chosen for her global influence and modern approach to beauty and self-care.
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