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The Kansas City Chiefs are confusing fans with a very unexpected schedule announcement rollout.
According to People, the team revealed its upcoming season schedule using sourdough bread-themed videos and baking references across social media.
They note that dans immediately started calling the rollout “Taylor Swift-coded” because of the singer’s well-known love of baking sourdough bread.
People reports that the announcement quickly sparked reactions online, with many fans trying to decode the references and hidden jokes throughout the videos.
Some viewers loved the creative approach, while others admitted they had absolutely no idea what was happening.
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