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Dua claims the company used photos and videos featuring her likeness without permission to help promote Samsung televisions!
According to People, the content appeared in marketing materials and in-store displays connected to Samsung products.
They note that Dua’s legal team says she never approved the campaign or licensed her image for the advertisements.
The lawsuit reportedly accuses Samsung of violating her publicity rights and unfairly benefiting from her celebrity status.
People reports that Dua is seeking damages and wants the company blocked from continuing to use the images in future promotions.
Samsung has not publicly responded to the lawsuit at this time.
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