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Cardi B is stepping into a true business role... she’s not just partnering with Zevia, she’s now a shareholder in the company.
People reports that the deal is a multi-year partnership, with Zevia also backing her Little Miss Drama Tour.
They note she said her focus on health has shifted recently, especially with the demands of performing, and what she consumes now matters more than before.
People says that Cardi shared that she started drinking Zevia backstage, making it part of her routine while on tour. She connected with the brand’s identity, emphasizing its more natural, no-artificial-ingredients approach.
They write that for her, being an owner is different than just being a spokesperson... there’s more responsibility and personal investment.
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