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Kim Kardashian has filed multiple trademark applications for a new fashion label called NOR11 for her daughter, North West.
According to Page Six, the filings cover a range of products, including clothing, bags, shoes, belts, eyewear, jewelry, and cosmetics, signaling a full-scale lifestyle brand rather than a single category.
They note that the move suggests Kardashian is gearing up to launch the label publicly and is positioning North as a central inspiration or creative voice behind it.
Page Six reports that the trademark activity doesn’t confirm exact launch dates or retail plans yet, but the broad protections show serious intent to build something long-term around North’s name.
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