Photo: ETIENNE LAURENT / AFP / Getty Images
Hailey Bieber just turned up the heat on her husband’s fashion venture.
According to People, in a new teaser for SKYLRK, the brand Justin Bieber launched last summer, Hailey steps in front of the camera with a moody, stylish campaign that feels equal parts edgy and playful.
They note that the campaign, shared by Justin on Instagram, gives fans their first real look at what’s next from the label, including pieces Hailey helped design.
People reports that one standout is a boxy leather jacket she’s previously called her “favorite jacket of all time,” and it looks like that iconic piece, along with matching sweats in the brand’s signature vibe, will drop as part of a larger collection on Feb. 13.
People reports that Hailey has spoken before about how collaborative the process has been, calling it fun and meaningful to work with someone she loves. This latest campaign seems to cement that partnership: both personal and creative.
They note SKYLRK has already been getting attention on the fashion scene, especially after Justin’s Grammy performance earlier this year, where he rocked custom pieces from the line and sparked conversation across social platforms.
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