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Kate Middleton is launching a new initiative "Shaping Us," through Instagram.
She posted a video to the new Instagram account @earlychildhood writing, "By focusing our collective time, energy & resources on these most preventative years, we can make a huge difference. Find out from The Princess of Wales why we’ve launched #ShapingUs and what we hope to achieve through this important work."
According to the account, the campaign aims to continue "Driving awareness of, and action on, the extraordinary impact of our early years."
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