In an effort to reduce waste from the packaging of Coca-Cola products, the company is partnering with a Danish start-up on creating a bottle that is made entirely of paper.
They are currently testing out how the bottle will perform and hold up with contents, how refrigeration would affect the product, along with reaction from consumers. Sustainable products and packaging that is better for the environment has been a goal of many manufacturers, however, this would be the first of its' kind for a major company. The bottle will include a plastic closure and a thin plastic liner but still be completely recyclable.
According to a press release from the Coca-Cola company:
"The paper bottle concept supports The Coca-Cola Company’s World Without Waste sustainable packaging goal to collect and recycle a bottle or can for every one it sells by 2030, while substantially reducing use of virgin packaging materials and using only 100% recyclable packaging materials. Achieving this vision requires investment in innovation and collaboration with partners to drive collection, recycling and sustainable design."
Take a look at the video of the prototype:
(Photo: Getty Images)