It’s the shot heard around the spirits world. Kendall Jenner posted on her social media this afternoon, confirming that she is behind start-up spirits brand 818 Tequila. “For almost 4 years, I’ve been on a journey to create the best tasting tequila,” she wrote on her Instagram, alongside videos of tasting and parties with her friends. The tequila, in a savvy marketing move, was submitted anonymously to spirits competitions... and it won the 2020 World’s Best Reposado title from the World Tequila Awards. The judges raved that the spirit had “an earthy nose which hints at pecan pie, sweet potato and caramel. A sweet and smoky body with some oaky influence, vanilla, and more sweetness on the finish as cinnamon ice cream comes through.” The submitting party was named as K & Soda.818’s Anejo also picked up a title from the World Tequila Awards, a bronze medal and the laudatory tasting notes: “The nose brings together aromas of butterscotch, damp wood and chocolate. This is sweet and vibrant on the tongue with asparagus notes, glints of orange zest and caramel that linger on the finish.”Other awards 818 racked up so far: The Chairman’s Trophy and a Top 100 Spirits nod from the Ultimate Spirits Challenge, a Platinum and a Double Gold Award from the 2020 SIP Awards, and a Triple Gold from MicroLiquor Spirit Awards, among others. For all its accolades, few consumers have tasted the spirit yet. The brand’s Instagram says it is coming soon.
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