When Selena Gomez embarks on a project, she makes it personal. The proof isn’t only in her album lyrics or music videos, but in her new collaboration with Coach and its creative director, Stuart Vevers.
Today, the brand is unveiling a multiproduct range designed in partnership with Gomez that brings her signature honesty to a collection of small leather goods and the new Selena Grace bag. What makes it so personal? Every piece bears Gomez’s signature, and the top-handle bag contains several messages from the singer to her fans. Inside, a patch reads: To be you is to be strong, and the phrase Love yourself first is embossed on the bag’s base.